Ian Betteridge's Three to Five

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How to get a glimpse of the post-Google future of search
What does the search engine of the future look like? Forget 10 blue links...
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Ian Betteridge
1
What the heck is going on at OpenAI (and why should I care?)
Confused? You should be. I'm deliberately not looking at Techmeme so I don't have to update this post for the fifth time.
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Ian Betteridge
"Journalism is picking up the phone"
Remembering the craft and process of original reporting can help build a loyal audience.
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Ian Betteridge
Telling human stories: where AI ends and people begin
The second area where humans can do a better job than an LLM: real life storytelling
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Ian Betteridge
What kinds of content can humans do better than AI?
On the limitations of LLMs, and where humans can create better content.
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Ian Betteridge
5
New
What a 36 year old video can tell us about the future of publishing
The future is arriving a little later than expected...
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Ian Betteridge
1
AI content: Publishers' next burning platform moment
LLMs remove a key competitive advantage of publishers. You need to find a new one.
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Ian Betteridge
SEO will be over for publishers. You need to adapt.
Position one for a query is no longer close to enough
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Ian Betteridge
9
Weeknote, Sunday 22 October 2023
It's been a while...
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Ian Betteridge
Coming soon
This is Ian Betteridge's Three to Five.
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Ian Betteridge
Ian Betteridge's Three to Five
Ian Betteridge's Three to Five
How will technology affect media, journalism and culture in the future?
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Ian Betteridge's Three to Five

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